Posted by Ben Pritchard on Fri, Jan 22, 2010
While some of us are not sales professionals per se, we sell every day in one way or another. We "sell" our spouses on buying the cable subscription for Monday Night Football and our children on completing their homework or going to bed on time (actually, "bribe" may be a better word...). We sell our friends on checking out a new hotspot and we try to sell our bosses on the idea of a raise (note to my boss - you know who you are).
Given that, in our own way, we are all experienced sales people, why do we have trouble selling the concept of business continuity and disaster recovery planning
to business management? The only answer I can come up with is that we assume they
don't believe it's a necessity and/or they don't believe they will ever face a disaster.
Just a few minutes of research on websites such as FEMA, KPMG, EMC2, Disaster Recovery Journal or our very own Agility Recovery Solutions reveal all sorts of thought provoking information. With that in mind, here are some statistics that should scare any sane business owner/board member and aid you in your mission to sell a concept which, strictly speaking, should sell itself:
- 43% of businesses that experience a disaster never re-open. Source: US Department of Labor
- 29% of businesses that experience a disaster will re-open, but never fully recover and will close their doors for good within 2 years. Source: The Hartford's Guide to Emergency Preparedness Planning published by The Hartford Financial Services Group
- 52% of businesses experienced an interruption or disaster of some kind within the last 2 years. Source: 2009 Disaster Recovery & Business Continuity Surveyconducted by Hughes Marketing Group & Agility Recovery Solutions.
After being aware of these facts do you think your company can dodge a bullet? Your board/owner/boss needs to be informed. You should publicize these stats and encourage them to take heed.
On a more positive note:
- Having a comprehensive disaster recovery plan means you are better prepared for a disaster and more likely to keep your business up and running, with minimum interruption.
- Testing your disaster recovery plan is critical. It allows you to determine what works best and what doesn't. The information learned during a test can help amend your plan so that when a disaster does strike you're able to recover more effectively and efficiently.
- Working with your vendors and 3rd party disaster recovery consultant/provider improves the chances of survival. They will help you get your hands on the things you need to keep your business functioning.
- A well developed, tested, up-to-date disaster recovery plan is an "insurance policy"; if the worst occurs you know you are covered. It will help you quickly react, and minimize any damage.
What it boils down to is this; at some point in time a disaster will
happen, whether it's natural or facilities or resources related. If you have a comprehensive disaster recovery plan which has been tested and regularly revised then your chances of survival are greatly increased. If you don't, you are playing Russian roulette and the odds are stacked against you.
Does your boss really want to run the risk of a failing business? Or disrupting customers? Or forcing their employees out of work? Who will be left to pick up the pieces? Ask them. Remind them that disaster recovery planning
doesn't have to be expensive, and emphasize the point until you can see true progress.
For more information on how to gain management support join us on Wednesday, January 27 at 2:00 p.m. EST for a free educational webinar - Securing Management Buy-in for Disaster Recovery and Business Continuity. Register today!!
- Ben Pritchard
Agility Recovery Solutions
Agility Disaster Recovery & Business Continuity Solutions
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